For small businesses trying to grow online, SEO (Search Engine Optimization) is a game-changer. It helps bring in free traffic, generate leads, and increase visibility — without spending thousands on ads.
But many businesses in Bangladesh and beyond struggle with SEO because of common, costly mistakes.
At BDIGITIC, we’ve audited dozens of small business websites and identified patterns that hold them back. In this post, we’ll share the top 10 SEO mistakes small businesses make and how to fix them before they hurt your growth.
1. Ignoring Keyword Research
Mistake: Writing content without knowing what your audience is searching for.
Fix: Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to find relevant keywords with decent search volume and low competition. Build your content around those.
Pro Tip: Target long-tail keywords like “best bakery in Gulshan Dhaka” instead of just “bakery”.
2. Not Optimizing Title Tags and Meta Descriptions
Mistake: Leaving default or duplicate titles and meta descriptions.
Fix: Write unique, keyword-rich titles and meta descriptions for every page. This helps Google understand your content and improves click-through rates.
3. Poor Website Speed and Mobile Experience
Mistake: Slow-loading sites or ones that don’t work well on mobile.
Fix: Compress images, use caching, and choose mobile-responsive themes. Use PageSpeed Insights or GTmetrix to test and improve.
Remember: Most users leave a website if it doesn’t load within 3 seconds.
4. Neglecting Local SEO
Mistake: Not optimizing for local search terms or Google Maps.
Fix: Create and verify a Google Business Profile, include location-based keywords, and list your business on local directories like BDYellowPages, Bohubrihi Local, etc.
5. Thin or Low-Quality Content
Mistake: Publishing short, generic, or AI-generated content with no real value.
Fix: Write in-depth, useful content that answers your audience’s questions. Quality > quantity. Add visuals, FAQs, and internal links.
6. Not Using Image Alt Text
Mistake: Uploading images without descriptions or alt tags.
Fix: Use descriptive filenames and alt text that include relevant keywords. It improves accessibility and helps in image SEO.
7. Broken Links and 404 Errors
Mistake: Having dead links or pages that lead nowhere.
Fix: Regularly audit your site using tools like Screaming Frog or SEMrush Site Audit. Fix broken internal and outbound links promptly.
8. No Internal Linking Strategy
Mistake: Not connecting related pages or blogs with hyperlinks.
Fix: Use internal links to guide visitors and Google through your content. It helps with site structure and page authority distribution.
9. Ignoring Analytics and Search Console
Mistake: Not tracking your SEO performance.
Fix: Set up Google Analytics and Google Search Console. These tools provide data on traffic, top-performing pages, ranking keywords, and technical issues.
10. Expecting Instant Results
Mistake: Giving up when you don’t see quick results.
Fix: SEO is a long-term investment. Consistency is key. Keep optimizing your site, updating content, and building backlinks. Results will follow.
Final Thoughts from BDIGITIC
Avoiding these SEO mistakes can significantly improve your online presence. Whether you’re a small restaurant in Dhaka, a freelancer in Chattogram, or an e-commerce seller in Sylhet — the right SEO strategy will help your business grow.
If you’re unsure where to start or need a complete SEO audit, BDIGITIC is here to help.
Let Us Fix Your SEO
Free SEO Audit for Bangladeshi small businesses
Visit: www.bdigitic.com
Email: hello@bdigitic.com
Call/WhatsApp: +8801682731016